I am Eirini Roupakia, the founder and fashion designer behind the ethical brand FALF Minimal Chic . I have not always been a designer since I went through a great adventure full of information, studies, books and experiences. Being an archaeologist, a teacher, an interior designer and much more that made my journey colourful and so interesting, I touched down in my passion land, Fashion!

Some time ago I sewed a crop top. This top became the flag of my personal revelation ... FALF Minimal Chic came true looking for people that share the same philosophy of slow fashion,quality and longevity.

FALF philosophy is based on the principle that all forms of art are connected to each other and function as one; colours, shapes, motion, music. The goal is to create clothes which extend further than current trends and reach the timeless beauty of minimal chic.